Out-of-Home Ads
Coca-Cola
#1 Rated Remarketing Agency in Auckland
Remarketing Agency in Auckland
97% of first-time visitors leave without buying. Remarketing is how you bring them back at 30-60% of cold-traffic cost. Run properly across every channel they use.
Quick Answer
Most paid media budgets are wasted on the same problem: visitors come to your site, do not convert, and never come back. The average e-commerce conversion rate is 2-3%, meaning 97-98% of the visitors you paid to acquire leave without buying. Remarketing fixes that. Done well, a cross-platform remarketing programme recovers 15-35% of those lost conversions at 30-60% of the cold-traffic cost per acquisition.
Avg ROAS Lift
Conversion Recovery
CPA vs Cold Traffic
Platforms Covered
Our Remarketing Agency Services in Auckland
Bring back the 97% who didn't convert the first time..
Selected Work
A glimpse of what we've built.
Outdoor Campaign
Pepsi
Brand Identity
Brand System
Web Development
Multi-Device Web
Guerilla Marketing
Snickers
UX / UI Design
PropTech App
Social & Creative
Fitness Creative
Packaging Design
Eskimo
Mobile UX
Smart Home App
Print Advertising
Faber Castell
01
What remarketing actually is (and what it is not).
Remarketing (also called retargeting — the terms are interchangeable) is paid advertising shown to people who have already interacted with your business in some way: visited your website, watched your video, engaged with your social content, used your app, or are on your email list. It is the opposite of cold-traffic acquisition, where you are paying to reach people who have never heard of you.
The most common form is website remarketing: someone visits your product page, leaves without buying, and starts seeing your ads on Instagram, Facebook, and Google Display over the next 14 days. But remarketing is far broader than that. We run video-view remarketing (people who watched 25%+ of your YouTube ad), engagement remarketing (people who liked or commented on your Instagram), customer-list remarketing (your existing customers, for cross-sell), and lookalike-of-remarketing (Meta's algorithm finds new people similar to your engaged audience).
What remarketing is NOT: showing the same ad to the same person 50 times. Bad remarketing is what gives the industry a bad reputation. Good remarketing rotates creative weekly, caps frequency at 3-5 impressions per week, excludes converters, and segments audiences by behaviour (product page viewers vs cart abandoners vs blog readers get different ads).
02
How we structure a remarketing programme.
Day 0-2 (Cart abandoners, high-intent product viewers): aggressive retargeting with the specific product, social proof, and an incentive (free shipping, discount code, urgency). Highest budget allocation — these are the warmest audiences.
Day 3-14 (Past visitors who showed interest but did not buy): brand-led ads featuring reviews, comparison vs competitors, founder story. Mid-tier budget. Goal is to keep your brand top-of-mind during the decision window.
Day 15-90 (Cooler audiences, lighter touch): lower frequency, broader creative themes (lifestyle content, new arrivals, case studies). Maintains presence without overspending on audiences that are likely lost.
Day 90+ (Customer-list remarketing): cross-sell and reactivation campaigns to past customers. Often the highest ROAS in the entire programme because LTV economics are completely different from acquisition.
Why Choose Us
Why choose Kiwi for Remarketing Agency in Auckland.
At kiwitechlabs we run remarketing across every channel your customers use — Google Display, Google Search, YouTube, Meta (Facebook and Instagram), LinkedIn, and the Microsoft Audience Network — coordinated through GA4 audiences and proper exclusion logic so the same person is not hit by twelve identical ads in one afternoon. The result is a remarketing programme that lifts your blended ROAS without burning brand goodwill.
01
Cross-Platform Retargeting
Coordinated retargeting across Meta, Google, LinkedIn, YouTube, and Microsoft Ads with shared exclusion logic so the same person is not hit on every channel simultaneously.
Reason 01
02
Dynamic Product Remarketing
Pixel-fed product remarketing on Meta and Google Shopping showing the exact products each visitor viewed. Essential for e-commerce retargeting.
Reason 02
03
Cart Abandonment Sequences
Multi-touch retargeting sequences tuned to cart-abandon behaviour — different creative on day 1, day 3, and day 7 with escalating offers.
Reason 03
04
Customer-List Remarketing
Cross-sell and reactivation campaigns to your existing customer base, layered with Lookalike Audiences to find new buyers who match your best customers.
Reason 04
05
Video View Audiences
Build remarketing audiences from people who watched your YouTube, Meta, or TikTok videos. High-intent engagement signal for follow-up campaigns.
Reason 05
06
Frequency Capping & Exclusions
Frequency caps at 3-5 impressions/week per audience, automated exclusion of converters, and audience overlap analysis to prevent budget waste.
Reason 06
Industries
Industries we serve with digital marketing in Auckland.
Kiwitech works with Auckland and wider New Zealand businesses across 25+ industries, but four verticals dominate our roster: property (Auckland developers, apartment launches, agency networks), education (private schools, tertiary providers, edtech), healthcare (specialist groups, dental and dermatology clinics, allied-health practices), and food and beverage (CBD and Ponsonby cafes, Britomart fine dining, food-court chains, cloud kitchens). SaaS, D2C retail, fashion boutiques across Newmarket and Ponsonby, and South Auckland industrial manufacturers round out the next tier of growing accounts.
01Real Estate—
02E-Commerce—
03Healthcare—
04Education—
05Hospitality—
06Food & Beverage—
07Fashion & Beauty—
08Technology—
09Finance—
10Automotive—
11Manufacturing—
12Entertainment—
Case Studies — Real Outcomes
Digital marketing case studies from Auckland and beyond.
01/07
CASE 01
D2C Bags & Accessories
5× organic traffic
3.2× ROAS
launched in 8 weeks
Premium Bag D2C Brand
full e-commerce build + 5× organic traffic
A premium bag and backpack label came to us with a Shopify theme that converted at 0.6%, paid ads burning through ad spend with no attribution, and zero organic search presence. We rebuilt the storefront on a custom Next.js + headless Shopify stack, redesigned the product pages around a clean editorial layout, shot every SKU in our in-house studio, and shipped 40+ SEO-optimised category and lookbook pages. Within 90 days organic traffic grew 5×, Meta and Google ROAS lifted from 1.4× to 3.2×, and average order value climbed 28% on the back of bundle merchandising and improved size-fit content.
All Case Studies
Every case is documented with real before-and-after metrics. No stock screenshots, no inflated numbers — just the measurable lift our work delivered.
View full case-study libraryVerified Google Reviews
4.9
350+ reviews
across 1 locations
What Our Clients Say.
02/Awards & partnerships
Awards from the industry. Trust from the platforms.
0+co-signs
& certifications
& certifications
i.Awards & certified partners
2026
Top GenAI Company
Clutch · 2026 leader
Partner
Google Ads
Performance & search
2024
Red Herring Winner
Top 100 Asia
Partner
Microsoft
Cloud & enterprise
Partner
Shopify
Commerce builds
2024
Flutter Service Award
App development excellence
Partner
WordPress
CMS & enterprise web
Partner
ChatGPT
AI workflow partner
2025
Top Clutch · App Dev
Verified industry leader
Partner
Gemini
Google AI partner
Partner
Google Cloud
Infra & data
Partner
Bing Ads
Microsoft advertising
ii.Compliance & security
Our Process
How we deliver Remarketing Agency in Auckland.
A 5-step playbook we run with every Auckland client. Same rigor for a NZ$2,000/month SMB engagement and a NZ$15,000/month enterprise pod — only the depth changes.
01
Step 1
Audit
Review existing remarketing setup across all platforms. Identify audiences that exist but are not being used, broken pixel events, and missed audience opportunities.
02
Step 2
Build Audiences
Create the full remarketing audience taxonomy: site visitors, product page viewers, cart abandoners, video watchers, customer list, engagement audiences.
03
Step 3
Sequence Design
Map the retargeting sequence — what ad shows at day 0, day 3, day 14, day 30 — for each audience segment with frequency caps.
04
Step 4
Creative Production
In-house design and video team produces the 8-15 creative variants needed for proper sequence rotation. No stale 'one ad forever' programmes.
05
Step 5
Optimise & Refresh
Weekly performance review, monthly creative refresh, quarterly audience cleanup. Remarketing requires more maintenance than most agencies admit.
03
Platforms we run remarketing on.
Meta (Facebook + Instagram) — the largest remarketing surface. Custom Audiences from pixel, customer list, video views, page engagement, lead form interactions. We run dynamic product remarketing for e-commerce via Meta's product feed integration.
Google Ads — Display Network (DiscoveryAds, GDN, Performance Max), Search retargeting (RLSA), and YouTube (TrueView retargeting on people who watched your videos). The cheapest remarketing inventory on the web.
LinkedIn — Website Demographics + Matched Audiences from your CRM. Most relevant for B2B retargeting where the audience is small but the LTV is high.
TikTok — emerging remarketing surface for B2C brands with younger audiences. Pixel-based and engagement-based audiences are now reliable.
Microsoft Audience Network — display retargeting across MSN, Outlook, Edge. Cheaper than GDN with comparable performance.
FAQ
Remarketing Agency in Auckland — common questions.
What is remarketing in simple terms?
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Remarketing (or retargeting) is paid advertising shown to people who have already visited your website or interacted with your business but did not convert. They see your ads on Facebook, Instagram, Google Display, YouTube, etc. over the following days and weeks. It is significantly cheaper than cold-traffic advertising because the audience already knows you exist.
Is remarketing the same as retargeting?
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Yes — the terms are used interchangeably. 'Retargeting' is the more common industry term; 'remarketing' is Google Ads' specific terminology. Different platforms use slightly different language but the concept is identical: advertising to people who have already touched your business.
How much does remarketing cost in Auckland?
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Remarketing CPAs are typically 30-60% lower than cold-traffic CPAs. For a small-business Meta-only remarketing programme, expect to spend NZ$200-$700/month in ad spend with NZ$600/month in management. Multi-platform programmes (Meta + Google + LinkedIn + YouTube) run NZ$700-$2,500/month in spend with NZ$1,200-$2,000/month in management.
How long does it take to set up remarketing?
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Initial setup (pixel installation, audience building, sequence design, creative production) takes 3-4 weeks. First conversions typically show in week 2-3. Statistically meaningful results show by week 6-8 once audiences reach 1,000+ members and the algorithm has enough data to optimise.
Will remarketing annoy my potential customers?
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Only if it is done badly. Good remarketing caps frequency at 3-5 impressions per week, rotates creative weekly, excludes people who have converted, and respects audience boundaries. Bad remarketing — same ad, same person, 50 times a week — is what made retargeting unpopular. We do not run bad remarketing.
Does remarketing still work after iOS 14.5?
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Yes — with proper Conversions API + server-side tracking setup. Apple's privacy framework reduced what advertisers can see from third-party pixels, but server-side tracking and first-party customer data recover most of that signal. We deploy CAPI on every account before launching remarketing.
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Verified Credentials & Sources
Independently rated and certified across the platforms our work runs on — verifiable on the source directories below.
Ready to scale your remarketing agency in Auckland??
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