Remarketing Agency in Auckland

Management fees typically run NZ$800 to NZ$2,200 per month depending on platform count and creative volume, on top of your ad spend. A single-platform programme, usually Meta or Google alone, sits around NZ$800 to NZ$1,200. Multi-platform across Google, Meta and YouTube with monthly creative refresh sits at NZ$1,500 to NZ$2,200. If remarketing is added as a layer to an existing paid media engagement, the incremental fee is usually NZ$400 to NZ$700. Initial tracking and consent setup is commonly a one-off NZ$1,200 to NZ$2,500 where the measurement layer needs rebuilding.

As a starting point, somewhere between fifteen and thirty percent of total paid media spend. Push it much higher and you run out of audience — you are simply increasing frequency on the same small pool, which raises cost and irritation without adding conversions. Push it much lower and you are paying to acquire visitors and then abandoning them. The right split depends on your traffic volume, which is why we look at audience sizes before setting it.

Yes, but only with proper setup. Browser restrictions on third-party cookies and Apple's tracking rules cut how much a client-side pixel can see. Server-side tracking through the Conversions API and Google's server-side tagging recovers a good share of that signal, and first-party customer lists are unaffected. Audiences are smaller than they were five years ago and reporting is more modelled than measured, but the channel remains one of the most efficient in the account.

You need to be transparent about what personal information you collect and what it is used for, and your privacy policy should describe your advertising tags in plain language rather than generic text. Practically, that means a working consent mechanism, Consent Mode configured so tags respect the visitor's choice, and no uploading of customer lists that people did not agree could be used this way. We are not lawyers and will not give you legal advice, but we will make sure the technical implementation matches whatever your policy says.

Set the window from your actual purchase cycle rather than a default. Consumer retail is often seven to thirty days; a professional service or a home renovation in Auckland can justify ninety days or more because the decision genuinely takes that long. Beyond your real cycle you are paying to annoy people. We pull time-to-conversion from GA4 and set the bands from that.

Both, usually, but for different jobs. Meta is stronger for visual and offer-led creative and for consumer products, and its dynamic product ads are the standard for e-commerce. Google covers search remarketing, where you adjust bids for people who have visited before, plus Display and YouTube for cheap reach. If budget only allows one, e-commerce and consumer brands generally start with Meta, and businesses with high-intent search demand generally start with Google.