Kiwitech author
Raman Makkar
Founder & SEO Director
Raman Makkar founded Kiwitech Labs in 2010 and has spent 15+ years on search strategy and brand building. He runs the agency from its Mt Eden, Auckland studio and leads search campaigns for New Zealand businesses in real estate, e-commerce, education, and professional services. His working method is diagnostic rather than templated: pull the Search Console and Looker Studio data first, find the specific reason a site has plateaued, then fix that — which is why the service pages on this site quote process and timelines rather than guaranteed positions. He is the author of the agency's technical SEO and local-search guides. Reach him directly on +64 29 052 03979.
Areas of expertise
SEO StrategyTechnical SEOBrandingDigital Marketing StrategyGrowth StrategyLocal SEOSearch Console Audits
Articles by Raman Makkar
4 guides published on the Kiwitech Labs blog, covering seo strategy, technical seo, branding for New Zealand businesses.
Web Design
Why Your Business Needs a Website in 2026 (Even If You Sell on Instagram)
Why your business needs a website in 2026, even if you sell on Instagram or WhatsApp: ownership, trust, Google visibility and sales channels you control.
14 min read
Digital Marketing
Is Hiring a Digital Marketing Agency Worth It? An Honest Answer
An honest breakdown of when hiring a digital marketing agency is worth it and when it's not. Real scenarios, hidden costs, ROI calculations, and red flags to watch for.
15 min read
Digital Marketing
Freelancer vs Digital Marketing Agency: Which Is Better for Your Business?
Freelancer or digital marketing agency? An honest comparison of skills, capacity, oversight and accountability to help NZ business owners choose in 2026.
15 min read
SEO
How to Choose the Best SEO Package for Your Business (2026 Guide)
How to choose the best SEO package for your small business in New Zealand: what each level includes, who it suits, red flags to avoid, and when SEO is worth it.
16 min read
Work with the Kiwitech Labs team
Kiwitech Labs is an Auckland digital marketing agency working with businesses across New Zealand. Browse our services, read the sector playbooks, or get in touch to talk through your search and paid media strategy.