Industry Playbooks

Industry Playbooks.

How we approach marketing for each sector we work in, and the numbers a well-run campaign should be hitting. These are playbooks and industry benchmarks — not results claimed for a specific client.

Talk through your sector

15+

Years Experience

Services In-House

Sector Playbooks

Our Work

08 studies

6-12 months to compound

Treatment mixWhat sets cost per enquiry

Dental Practice Marketing in Auckland: The Complete Playbook

Auckland dental practices · Healthcare / Dental

Dental care in Auckland is bought locally and decided quickly. Most people search on a phone, look at the map results, scan a few reviews and call one of the first three practices they trust — often without ever reading a website properly. That means a well-run practice with excellent clinical outcomes can still lose new patients to a newer clinic that simply shows up earlier, loads faster and answers the phone. The gap is almost never quality of care; it is visibility at the moment of intent.

SEOGoogle AdsLocal SEO

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9-18 months to compound

1.5-3.5%Organic sessions to revenue conversion

Fashion E-Commerce Marketing in New Zealand: The Complete Playbook

New Zealand fashion and apparel e-commerce brands · E-Commerce / Fashion

A New Zealand fashion brand is selling into a market of roughly five million people while competing in search results against global retailers with vastly larger catalogues and budgets. Most local brands respond by renting demand through paid social, which works until costs rise, and then the whole business is exposed. The underlying issue is that the store has no owned discovery channel — no organic search presence, no content, no audience it can reach without paying each time.

SEOSocial Media MarketingContent Marketing

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Typical engagement: 3 months to build and launch, 6 months before the numbers are trustworthy

3-7%Landing page conversion rate

Real Estate Marketing Playbook: Website and Google Ads for NZ Agencies

New Zealand real estate agencies and individual salespeople · Real Estate

Most New Zealand agencies do not have a lead generation problem so much as a listing acquisition problem, and the two need different marketing. Buyers already live on Trade Me Property and OneRoof, so an agency site that only republishes those listings adds nothing and converts almost nobody. Meanwhile vendor-side search terms are some of the most expensive clicks in the country, and untracked Google Ads accounts burn through budget on renters, price-checkers and rival agents.

Website DevelopmentGoogle AdsLanding Page Design

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Typical engagement: 6-9 months, with review and Maps movement usually visible from month three

4.3-4.6Google rating to stay competitive

Restaurant Marketing Playbook: Local SEO and Social for NZ Hospitality

New Zealand restaurants, cafes and hospitality venues · Restaurant / Food & Beverage

Hospitality in New Zealand runs on thin margins and short attention. Most discovery now happens in Google Maps and on social video, so a venue with a half-filled Google Business Profile and no recent photos is effectively invisible at the exact moment someone nearby is deciding where to eat. Delivery platforms add reach but take a serious cut, and venues that lean on them without building direct demand end up busy and unprofitable.

Social Media MarketingLocal SEOReputation Management

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12 months to a mature programme, with early signal from month three

1-3%Blog to trial conversion

B2B SaaS Content and SEO Playbook for New Zealand Software Companies

New Zealand B2B SaaS and software companies · SaaS / Technology

New Zealand SaaS companies sell into a domestic market too small to sustain a growth curve, so they export from close to day one and end up competing in search against overseas incumbents with far larger content teams. Most start with a strong product, a thin blog, and an acquisition model that leans almost entirely on paid channels. Paid works until the cost per customer outruns the payback period, and then there is no organic channel ready to take the load.

Content MarketingSEOTechnical SEO

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Paid search productive within 60-90 days; organic 6-12 months

Practice areaWhat sets cost per enquiry

Google Ads and SEO Playbook for New Zealand Law Firms

New Zealand law firms · Legal / Law Firm

Legal keywords are among the most expensive in New Zealand search, and a poorly structured account will spend most of its budget on people who will never instruct a lawyer. At the same time, legal content sits squarely in the your-money-or-your-life category, so search engines hold it to a higher evidence and authorship standard than almost anything else. Firms also have to market within the NZ Law Society conduct rules, which rules out a lot of the aggressive tactics used overseas.

Google AdsSEOLanding Page Optimization

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6-12 months to establish brand recognition and a self-sustaining content engine

3-6%Social engagement rate

Fitness Studio Marketing Playbook: Branding and Social for NZ Gyms

Auckland gyms, fitness studios and personal training businesses · Fitness / Wellness

Fitness is a visual, crowded, low-switching-cost category. In Auckland a member can walk past three studios on the way to yours, and most gym brands look interchangeable in a social feed — the same equipment photos, the same timetable graphics, the same stock-image energy. The harder problem is that the sector sells a habit, not a product, so acquisition costs are wasted whenever retention is weak.

Social Media MarketingBrand StrategyContent Creation

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6-9 months for local search to become a primary lead source

Trade and urgencyWhat sets cost per lead

Home Services Marketing Playbook: Local SEO and Google Ads in NZ

New Zealand trades and home services businesses — plumbers, electricians, heat pump and roofing companies · Home Services

Trades businesses in New Zealand are usually excellent at the work and invisible at the point of search. Word of mouth builds a solid base but stops scaling once you have more vans than referrals, and the companies winning the map pack are frequently not the best operators — just the best-documented ones. Meanwhile emergency-intent searches, the most valuable queries in the category, go to whoever appears first.

Local SEOGoogle AdsWebsite Optimization

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Want this run for your sector?

The playbooks above are the approach, not a record of one client's results. Tell us about your business, your goals, and what has not worked so far, and we'll tell you which parts apply to you and which do not.

Talk Through Your Sector info@kiwitechlabs.com