Meta Ads Agency in Auckland

The fee is set by campaign count, how much creative we produce each month, and whether landing pages are included. It is a flat monthly figure, not a percentage of spend, so it does not go up simply because you spend more, and there is no lock-in contract. Ad spend is separate and paid directly to Meta on your own card. The one thing worth knowing before you set a budget: Meta needs a certain number of conversions per week to exit the learning phase, so a spend too small to generate them cannot be optimised however good the account is. We will tell you where that line sits for your offer before you commit.

Nobody can give you an honest number before seeing your account, so here is what actually moves it. CPMs rise in competitive retail categories and in the run-up to Christmas, when local advertisers compete for the same limited audience — the same creative can cost noticeably more to deliver in November than in February. Cost per lead is lowest for simple service offers with a short form and climbs for considered, high-value services, which often stay profitable at several times the cost per lead of a simple offer. Your product, margin, offer and landing page move these numbers far more than any bidding setting does. We benchmark yours in the first month and optimise from there.

It depends on how much conversion data you generate. Advantage+ Shopping needs a consistent flow of purchase events to perform, so it usually suits established e-commerce stores with steady daily orders. If you are a lead generation business with a handful of enquiries a week, or launching something new, manual campaigns give the algorithm clearer signals and give you better cost control. We typically build manual first, accumulate event volume, then test Advantage+ against it with a proper budget split rather than switching everything overnight.

It is directionally useful but not exact, and anyone telling you otherwise is overselling. Since App Tracking Transparency, a meaningful share of iOS conversions are modelled rather than observed, and there is a reporting delay. We reduce the gap with the Conversions API for server-side events and a correctly ordered aggregated event measurement list, but we still reconcile Meta's numbers against your CRM or Shopify totals every month. The practical approach is to trust Meta for relative comparisons between ads, and trust your own system for the true total.

When people are already searching for what you sell. Urgent services, specific product models, replacement parts, anything where the customer knows what they want and is looking for a supplier — Google captures that intent and Meta cannot create it out of nothing. Meta earns its place where demand needs to be created or reminded: new products, visual offers, local businesses people would like if they knew about them, and retargeting past visitors. Most of the strongest accounts we run in Auckland use both channels together rather than choosing.

You do. Campaigns run inside your own Meta Business Manager with us added as a partner, so if the relationship ends you keep the account, the pixel history, the audiences and the performance data. Creative we produce for you is yours to keep and reuse. We ask for admin access rather than logins, we never move an account into our own Business Manager, and we hand over cleanly with no ransom on your own data.