SEO
SEO Audit Checklist
The thirty checks we run before quoting on any SEO engagement, in the order we run them: indexability and robots rules first, then titles, headings and internal links, then content depth against what already ranks, then local signals. Most sites fail on the same handful — a canonical pointing at the wrong URL, images with no alt text, service pages with no route to them from the navigation. Work down the list on your own site and you will know which of those apply to you before you talk to anybody.
Performance
Website Speed Impact Calculator
How to work out what a slow site is costing you, rather than guessing. Take your load time and bounce rate from PageSpeed Insights and Google Analytics, compare the bounce rate on your slowest template against your fastest, and apply the difference to your monthly sessions. That gives you a number in visitors, and once you multiply by your conversion rate and average order value, a number in revenue. It is the calculation that turns a rebuild from a technical preference into a business case.
Social Media
Social Media Post Generator
A structure for social posts that beats staring at a blank page: open with the specific problem your reader had this week, give one concrete detail that proves you have seen it before, and close with the single next step. The platform changes the length and the tone, not the shape. Most posts that go nowhere skipped the first line and opened with the company instead of the reader.
Paid Ads
Google Ads Budget Calculator
How to size a Google Ads budget before you commit to it. Work backwards: the leads you need per month, divided by the conversion rate your landing page actually achieves, gives the clicks you need; multiply by the cost per click Keyword Planner shows for your terms in New Zealand and you have the floor. Campaigns that stall in week two were almost always funded from what felt comfortable rather than from that number.
Analytics
Marketing ROI Calculator
The three numbers that should sit on every founder's dashboard, and how to derive them: return on investment as revenue attributed divided by spend, cost per lead as spend divided by enquiries, and cost per acquisition as spend divided by closed deals. Track all three together, because a channel can hold a good cost per lead and still lose money once the close rate is in. Plenty of teams spend steadily for years without ever comparing the output to the input.
SEO
Meta Tag Generator
What a title tag and meta description have to do, and how to check yours before you write any code. The title carries the search term and the brand and has roughly sixty characters before Google truncates it; the description does not affect ranking but decides whether the click happens, and it has about a hundred and sixty. Paste yours into any search-preview tool and read it as a stranger would. Titles like "Home | Bistro" are common, and they waste the single strongest on-page signal you control.
