
Out-of-Home Ads
Coca-Cola
Facebook and Instagram ads run by senior buyers, fuelled by creative we produce in-house, measured server-side so you actually know what worked.
Quick Answer
Facebook and Instagram still account for 30-50% of paid social spend for most NZ businesses, and despite every iOS-tracking change and algorithm shift, Meta remains the most efficient channel for businesses with a strong creative angle and a clear offer. At kiwitechlabs in Auckland, we run Facebook and Instagram ads (Meta Ads) for e-commerce brands, lead-gen businesses, and B2C services across New Zealand and abroad — managed by senior buyers, fuelled by in-house creative, and measured properly so you know what actually drove revenue.
Ad Spend Managed
Avg Blended ROAS
Creative Tested / Month
Meta Business Partner
Our Facebook Ads Agency Services in Auckland
Selected Work

Every twelve months an article goes around declaring Facebook ads dead. Every twelve months the platform continues to drive billions in revenue for advertisers who run it well. The truth is that Facebook ads got harder after iOS 14.5 destroyed third-party tracking — but it did not get less effective. It got less forgiving of bad work. Agencies that were getting by on weak creative and lazy targeting got squeezed out; agencies with creative volume and a proper measurement stack saw their accounts continue to scale.
What works now: aggressive creative testing (10-20 new ad variants per month minimum), broad targeting with Advantage+ Audience and Advantage+ Shopping rather than narrow interest stacks, server-side tracking via Conversions API for accurate attribution, and creative built natively for Reels and Stories formats (vertical 9:16, captioned, hook within 1.5 seconds). The accounts we run that do all four consistently deliver 4-8x blended ROAS for e-commerce and sub-NZ$30 cost-per-qualified-lead for service businesses.
What does not work: static carousel ads sitting in your account for six months, narrow interest targeting (the algorithm got smarter than your interest stack), pixel-only attribution (you are missing 30-50% of conversions), and running organic-style content as paid ads. If your current agency is still doing these, that is why your numbers are sliding.

Setup phase (first 30 days): account audit, Conversions API + GTM server-side setup, restructure of campaigns around CBO, build of an initial creative library (12-20 ads to launch with), targeting strategy using Advantage+ Audience and Advantage+ Shopping, and a Looker Studio dashboard tying ad spend to revenue.
Ongoing (monthly): 8-15 new creative variants per month produced by our in-house design and video team (static, video, UGC-style, carousel), weekly account optimisation by your senior buyer, monthly creative testing cycle with explicit hypothesis-and-result documentation, fortnightly tactical reviews on Google Meet, and a monthly executive report with revenue attribution, ROAS by campaign, and the three things we are changing next month.
We do not sub out creative to freelancers or charge extra for it. The in-house team — designers, videographers, editors — is part of the retainer. This is the difference between agencies that talk about 'creative testing' and agencies that actually do it weekly.
Why Choose Us
Most Facebook ads accounts we audit have three fixable problems: weak creative (running the same static image for six months), broken tracking (relying only on pixel-based attribution after iOS 14.5 cratered it), and lazy account structure (one campaign, four ad sets, no testing system). We rebuild all three in the first 30 days. The creative gets a weekly testing cadence with our in-house production team. The tracking gets server-side via Conversions API + Google Tag Manager server-side container. The account gets restructured around CBO with proper exclusions and a structured testing framework.
Your account is run by a senior Meta buyer with 5+ years of platform experience. Not handed to a junior — the same person who pitched you runs the campaigns.
8-15 new creative variants per month from our in-house design and video team. Static, video, carousel, UGC-style — built for Reels and Stories formats natively.
Conversions API + server-side GTM container properly configured. Recovers 30-50% of conversions lost to iOS 14.5 and ad blockers. Without this, your reports are fiction.
Full deployment of Advantage+ Shopping for e-commerce and Advantage+ Audience for lead-gen. The platform algorithm outperforms narrow interest stacks in 90%+ of cases.
Weekly testing cadence with documented hypothesis, control, variant, and result. No vibes-based optimisation — every change is traceable to a test.
Live Looker Studio dashboard showing ad spend, revenue, blended ROAS, MER, and channel-level attribution. Monthly executive reports your CFO can use.
Industries
Kiwitech works with Auckland and wider New Zealand businesses across 25+ industries, but four verticals dominate our roster: property (Auckland developers, apartment launches, agency networks), education (private schools, tertiary providers, edtech), healthcare (specialist groups, dental and dermatology clinics, allied-health practices), and food and beverage (CBD and Ponsonby cafes, Britomart fine dining, food-court chains, cloud kitchens). SaaS, D2C retail, fashion boutiques across Newmarket and Ponsonby, and South Auckland industrial manufacturers round out the next tier of growing accounts.
Case Studies — Real Outcomes

full e-commerce build + 5× organic traffic
A premium bag and backpack label came to us with a Shopify theme that converted at 0.6%, paid ads burning through ad spend with no attribution, and zero organic search presence. We rebuilt the storefront on a custom Next.js + headless Shopify stack, redesigned the product pages around a clean editorial layout, shot every SKU in our in-house studio, and shipped 40+ SEO-optimised category and lookbook pages. Within 90 days organic traffic grew 5×, Meta and Google ROAS lifted from 1.4× to 3.2×, and average order value climbed 28% on the back of bundle merchandising and improved size-fit content.
All Case Studies
Every case is documented with real before-and-after metrics. No stock screenshots, no inflated numbers — just the measurable lift our work delivered.
View full case-study libraryVerified Google Reviews
350+ reviews
across 1 locations
02/Awards & partnerships

Top GenAI Company
Clutch · 2026 leader
Google Ads
Performance & search

Red Herring Winner
Top 100 Asia
Microsoft
Cloud & enterprise
Shopify
Commerce builds

Flutter Service Award
App development excellence
WordPress
CMS & enterprise web
ChatGPT
AI workflow partner

Top Clutch · App Dev
Verified industry leader
Gemini
Google AI partner
Google Cloud
Infra & data
Bing Ads
Microsoft advertising
Our Process
A 5-step playbook we run with every Auckland client. Same rigor for a NZ$2,000/month SMB engagement and a NZ$15,000/month enterprise pod — only the depth changes.
Review existing pixel setup, account structure, creative library, and 90 days of historical performance. Document the top three fixable leaks.
Conversions API + server-side GTM container deployed. Match quality validated. Without proper tracking, no optimisation is real.
Campaigns restructured around CBO with proper exclusions. Initial creative library of 12-20 ads launched in week three.
Weekly creative testing cycle, weekly account optimisation, fortnightly tactical reviews. Hypothesis-driven, documented, repeatable.
As ROAS stabilises, scale spend on winning campaigns and audiences while keeping a structured testing budget running underneath.

Management fees start at NZ$700/month for small business accounts spending up to NZ$2,000/month, NZ$1,200-$1,800/month for accounts spending NZ$2k-$6k/month, and scale from there. We do not charge percentage-of-spend — flat retainer for management, spend goes to Meta on your card.
Ad spend is separate and yours to control. Most small-business e-commerce clients spend NZ$1,500-$5,000/month on Meta; lead-gen and service clients typically spend NZ$700-$2,500/month. We will give you a recommended spend range during onboarding based on your conversion economics and growth targets.
Minimum total budget (management + ad spend) we typically take on is NZ$1,500/month. Below this, the unit economics rarely justify our fee — we will refer you to a self-serve agency or in-house route. Above NZ$15k/month total spend, we offer dedicated pod structures with a buyer, creative lead, and producer assigned full-time to your account.
FAQ
For small e-commerce stores, a minimum of NZ$800-$1,500/month in ad spend is enough to start gathering meaningful conversion data. For lead-gen service businesses, NZ$500-$1,200/month is usually enough. Below those thresholds, you will see results but they will be noisy and slow to compound. Our typical small-business engagement starts at NZ$1,500/month total (management + ad spend).
Yes. Meta is the parent company; Facebook and Instagram are the ad platforms. 'Meta Ads' is the formal name; 'Facebook Ads' is what most people still call it. We use the terms interchangeably. Campaigns are managed in Meta Business Manager and run across both Facebook and Instagram (and Messenger and the Audience Network) by default.
Initial signals show in 1-2 weeks. Statistically meaningful results take 3-4 weeks. ROAS typically stabilises by week 6-8 once we have completed two creative testing cycles. We commit to a 90-day initial engagement so we have enough runway to ship the strategy properly.
Both — Instagram ads run through the same Meta Business Manager account as Facebook. Most of our campaigns serve impressions across Facebook Feed, Instagram Feed, Reels, Stories, and the Audience Network. We design creative natively for each placement (9:16 vertical for Reels and Stories, 1:1 square for Feed, etc.) rather than rendering one creative across all placements.
It already has — for every advertiser, not just yours. The fix is Conversions API + server-side tracking, which recovers most of the data Apple's privacy framework took away. We deploy CAPI on every account in the first two weeks. Agencies that have not done this are reporting from an account that is missing 30-50% of its conversions.
Yes. Our in-house team includes videographers, editors, and motion designers. We produce 4-8 video ads per month as part of the retainer — UGC-style talking-head ads, product demo videos, lifestyle Reels, and motion-graphic explainers. No outsourcing to freelancers, no extra creative fees.
Realistic ranges by category: e-commerce 4-8x blended ROAS, lead-gen NZ$15-$60 cost-per-qualified-lead, B2C services NZ$20-$80 cost-per-booking. These are the medians across our portfolio. Top performers exceed these significantly; some categories sit below them. We will model expected ROAS for your business specifically during onboarding using your margin and AOV data.
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Verified Credentials & Sources
Independently rated and certified across the platforms our work runs on — verifiable on the source directories below.
Get a free strategy call with Kiwitech Labs' senior facebook ads agency team. We'll audit your current setup and outline what we'd do in the first 90 days.

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