Facebook Ads Agency in Auckland

Enough to buy a workable number of conversions each week — that is the real threshold, and it is different for every offer. Meta needs roughly fifty conversion events per ad set per week to leave the learning phase, so the arithmetic runs backwards from your cost per conversion, not from a standard budget. E-commerce stores usually need more spend than lead-gen service businesses, because a purchase is a rarer event than an enquiry. Below the threshold you will still see results, but they will be noisy and slow to compound. We work out your specific number during onboarding.

Yes. Meta is the parent company; Facebook and Instagram are the ad platforms. 'Meta Ads' is the formal name; 'Facebook Ads' is what most people still call it. We use the terms interchangeably. Campaigns are managed in Meta Business Manager and run across both Facebook and Instagram (and Messenger and the Audience Network) by default.

Initial signals show in 1-2 weeks. Statistically meaningful results take 3-4 weeks. ROAS typically stabilises by week 6-8 once we have completed two creative testing cycles. We commit to a 90-day initial engagement so we have enough runway to ship the strategy properly.

Both — Instagram ads run through the same Meta Business Manager account as Facebook. Most of our campaigns serve impressions across Facebook Feed, Instagram Feed, Reels, Stories, and the Audience Network. We design creative natively for each placement (9:16 vertical for Reels and Stories, 1:1 square for Feed, etc.) rather than rendering one creative across all placements.

It already has — for every advertiser, not just yours. The fix is Conversions API + server-side tracking, which recovers most of the data Apple's privacy framework took away. We deploy CAPI on every account in the first two weeks. Agencies that have not done this are reporting from an account that is missing 30-50% of its conversions.

Yes. Our in-house team includes videographers, editors, and motion designers. We produce 4-8 video ads per month as part of the retainer — UGC-style talking-head ads, product demo videos, lifestyle Reels, and motion-graphic explainers. No outsourcing to freelancers, no extra creative fees.

It depends on your margin, your average order value and how considered the purchase is, so any number quoted before we see those is a guess. E-commerce is measured as blended ROAS; lead-gen and B2C services are better judged on cost per qualified lead or per booking, since a form fill that never converts is not worth paying for. What we can tell you is the shape: cheap, impulse-priced products need a higher ROAS to be profitable than high-margin considered ones, and a service with a long sales cycle can carry a much higher cost per lead and still work. We model the expected numbers for your business during onboarding using your own margin and AOV data.