What is Klaviyo and why every NZ Shopify store should be on it
If you're running a Shopify store in New Zealand and you're still using Mailchimp — or worse, the default Shopify Email app — you are leaving money on the table. Not a small amount either. For most of the e-commerce clients we onboard at kiwitechlabs from our office in Mt Eden, email goes from generating 5–8% of revenue on Mailchimp to 28–35% of revenue within 90 days of moving to Klaviyo. That's not a typo. That's just what happens when you stop sending the same generic newsletter to everyone and start using a tool that was built specifically for e-commerce.
I've been setting up Klaviyo for NZ Shopify stores for about four years now. In that time I've migrated stores doing $20k/month and stores doing $400k/month. The pattern is always the same — Klaviyo doesn't just send prettier emails, it understands what's happening in your store. It knows who browsed the merino jumpers section three times this week without buying. It knows who bought a coffee grinder 28 days ago and is probably running out of beans. It knows which customers have spent over $500 in the last 90 days versus who hasn't opened an email in six months. And it lets you talk to all of those people differently, automatically, while you sleep.
This is the guide I wish someone had given me when I first opened the Klaviyo dashboard. It's everything we set up for our e-commerce clients in Auckland, in the order we set it up, with the actual NZ pricing, the actual flows, and the actual mistakes that cost stores tens of thousands of dollars a year.
Quick context on me: I run kiwitechlabs out of Mt Eden, Auckland. We do email marketing, Shopify builds, SEO, and Google Ads — but email is honestly the highest-ROI thing we do for clients. It's also the most underrated. Nobody brags about their email program at dinner parties. Meanwhile it quietly prints money in the background.
Let's get into it.
Klaviyo vs Mailchimp vs ActiveCampaign for NZ businesses (price + feature comparison)
Before we dive into setup, let's address the elephant in the room. "Why Klaviyo? Mailchimp is cheaper and I already know it." Yeah. I hear this a lot. Here's the honest comparison.
| Feature | Klaviyo | Mailchimp | ActiveCampaign |
|---|---|---|---|
| Built for e-commerce | Yes (Shopify-first) | No (general purpose) | No (B2B/SaaS-first) |
| Shopify integration depth | Native, real-time, full data | Basic, lagged sync | OK via Zapier/native |
| Product-level segmentation | Yes, granular | Limited | Limited |
| Predictive analytics (CLV, churn risk) | Yes | No | No |
| SMS available in NZ | Yes (AU short-code routing) | US/UK only | Limited |
| Free tier | 250 contacts / 500 sends | 500 contacts / 1,000 sends | 14-day trial only |
| Starting paid plan | ~US$45/mo (1,500 contacts) | ~US$20/mo (500 contacts) | ~US$29/mo (1,000 contacts) |
| Revenue attribution | Excellent, automatic | Basic | Basic |
On the surface Mailchimp looks cheaper. In practice, Mailchimp is the most expensive option because it earns you less. I'll give you a real example: one of our clients, a homewares brand in Ponsonby, was on Mailchimp paying around NZ$95/month and generating roughly NZ$4,200/month from email. We moved them to Klaviyo at NZ$240/month. Three months later they were generating NZ$18,000/month from email. The Klaviyo bill went up by NZ$145. The email revenue went up by NZ$13,800.
That's the point. Klaviyo isn't a Mailchimp competitor in terms of features. It's a different category of tool. Mailchimp is a newsletter app. Klaviyo is a customer data platform that happens to send emails and texts.
If you're a service business, a consultant, or a B2B SaaS — Mailchimp or ActiveCampaign might be fine. If you're selling products online in New Zealand, you should be on Klaviyo. There's no version of this comparison where Mailchimp wins for a Shopify store.
Klaviyo pricing in NZ — actual US$/NZD breakdown by list size
Klaviyo bills in US dollars and the pricing is based on the number of "active profiles" in your account (basically your email list size) plus your email/SMS send volume. Here's what you actually pay, with an NZD conversion at roughly 1 USD = 1.65 NZD (current as of mid-2026, your mileage may vary).
| Active profiles | Klaviyo (US$/mo) | Approx NZD/mo | Notes |
|---|---|---|---|
| Up to 250 | Free | Free | 500 email sends/month cap |
| 251 – 500 | $20 | ~NZ$33 | 5,000 sends/month |
| 501 – 1,000 | $30 | ~NZ$50 | 10,000 sends/month |
| 1,001 – 1,500 | $45 | ~NZ$74 | 15,000 sends/month |
| 1,501 – 2,500 | $60 | ~NZ$99 | 25,000 sends/month |
| 2,501 – 5,000 | $100 | ~NZ$165 | 50,000 sends/month |
| 5,001 – 10,000 | $175 | ~NZ$289 | 100,000 sends/month |
| 10,001 – 25,000 | $400 | ~NZ$660 | 250,000 sends/month |
| 25,001 – 50,000 | $700 | ~NZ$1,155 | 500,000 sends/month |
| 50,001 – 100,000 | $1,380 | ~NZ$2,277 | 1M sends/month |
A few important things to understand about how Klaviyo counts "profiles."
- Suppressed profiles don't count. If someone unsubscribes or hard bounces, they're suppressed and don't add to your bill. This is huge — Mailchimp counts these against you on many plans.
- Active profiles include anyone Klaviyo is tracking. This includes website visitors that have been cookied even if they haven't subscribed yet. You can manage this with profile suppression rules — important for cost control.
- SMS is a separate line. SMS pricing in NZ is roughly US$0.05–0.08 per message depending on volume. So a 5,000-person SMS campaign costs around US$250–400 (NZ$413–660).
For a typical NZ Shopify store doing $30k–$80k/month in revenue, you're probably looking at NZ$74–165/month in Klaviyo costs. For the revenue lift Klaviyo generates (we usually see 25–35% of total revenue attributed to email + SMS within 6 months), the math is not close. It pays for itself in days, not months.
How Klaviyo integrates with Shopify (the killer feature)
This is the part that no other tool gets right. Klaviyo's Shopify integration isn't a Zapier connector or a once-a-day data sync. It's a native, real-time, two-way data pipe that pulls in every event your store generates and lets you trigger emails and segments off any of them.
Here's what gets synced automatically the moment you connect Shopify to Klaviyo:
- Every customer profile — with their full order history, lifetime value, average order value, last order date, and product categories purchased.
- Every order event — placed, fulfilled, shipped (with NZ Post / NZ Couriers tracking number if you've got that set up), delivered, refunded, cancelled.
- Every browse event — what products people viewed, what categories they spent time in, what they added to cart, what they removed.
- Every checkout event — started checkout, completed checkout, abandoned at which step.
- Catalog sync — all your products, variants, images, prices, inventory levels. So when an out-of-stock product comes back, Klaviyo can automatically email the people who were watching it.
This matters because every email you send can be hyper-personalised in ways that are literally impossible in Mailchimp. You can send an email that says "Hey Sarah, the merino crew you looked at three times last week is back in stock in your size" — and that's a one-click flow setup in Klaviyo. In Mailchimp that's a six-tool Frankenstein with API calls and spreadsheets.
The integration also works the other way. Klaviyo writes data back to Shopify customer profiles — so your Shopify customer cards show email engagement data, segments they belong to, and predicted lifetime value. This is incredibly useful for your customer service team if you have one.
Setup itself takes about 4 minutes. You install the Klaviyo app from the Shopify app store, authorise it, and the historical sync kicks off in the background. For a store with 5,000 historical customers it usually finishes in 20–40 minutes. Once that's done you've got the foundation — now you need to actually build the flows.
The 7 Klaviyo flows every e-commerce store should have running by week one
If I had to start a new Shopify store from scratch tomorrow and could only do one marketing thing in the first week, it would be setting up these seven Klaviyo flows. Not Google Ads. Not Instagram. Not SEO. These flows. Because they will work even if you only have 10 customers, and they'll keep working as you scale to 10,000.
Here's the priority order we use at kiwitechlabs for every new e-commerce client.
1. Welcome Series (highest ROI flow — set this up first)
Triggered when someone subscribes to your list (popup, footer signup, checkout opt-in). Typically 3–5 emails over 7–10 days. The job of this flow is to convert a curious browser into a first-time buyer.
- Email 1 (immediate): Welcome + delivery of whatever you promised in the popup (usually a 10–15% discount code). Strong CTA back to the store.
- Email 2 (day 2): Brand story. Why you exist, who you are, what makes you different. Critical for NZ brands — Kiwis genuinely care about the founder story.
- Email 3 (day 4): Best sellers / social proof. "What other Kiwis are buying" — show your top 4 products with reviews.
- Email 4 (day 7): Discount reminder + urgency. "Your 15% off expires in 48 hours."
- Email 5 (day 10, optional): Final reminder if they still haven't converted, then drop them into your general newsletter list.
Industry benchmark: a well-built welcome series should convert 6–12% of subscribers into buyers and generate 20–30% of your total email revenue. If yours isn't doing that, it's broken — usually because the discount code logic is wrong or the timing is off.
2. Abandoned Cart (the obvious one, but most stores screw it up)
Triggered when someone adds to cart but doesn't check out within 4 hours. Three emails over 3 days.
- Email 1 (4 hours after abandonment): No discount. "You left this behind" — show the cart contents, soft nudge. The vast majority of recovered carts come from this first email.
- Email 2 (24 hours later): Address objections. Free shipping over $X, easy returns, NZ-based support. Still no discount usually.
- Email 3 (48–72 hours later): Discount code (10%). "Last chance — here's 10% off if you finish your order today."
Pro tip for NZ stores: include estimated delivery via NZ Post or NZ Couriers in the abandoned cart email — "Order in the next 6 hours for delivery Wednesday." This is huge for cart recovery because shipping uncertainty is the #1 reason Kiwis abandon checkouts.
3. Browse Abandonment (the underused goldmine)
Triggered when someone views a product (or 2+ products in the same category) but doesn't add to cart. This catches the much larger group of people who are interested but haven't committed. Two emails, 24 hours and 4 days after browsing.
Most stores skip this flow because it feels intrusive. It's not. Browse abandonment emails are some of the highest-engagement messages in any program because they're so specific. "Hey, you were looking at the navy puffer jacket — here's the size guide and a review from another customer." That email converts at 4–8% routinely.
4. Post-Purchase Flow (where loyalty is built)
Triggered immediately after a customer's first order. This flow is not about selling. It's about delivering an experience that turns a one-time buyer into a repeat buyer.
- Email 1 (1 hour after order): Order confirmation enhancement — thank you note from the founder, what happens next, when to expect shipping.
- Email 2 (when order ships): Tracking info + "while you wait" content. For a homewares brand, this might be a styling guide. For a coffee brand, brewing instructions.
- Email 3 (5 days after delivery): Review request. Critical — first-purchase customers are 6x more likely to leave a review than later customers.
- Email 4 (14 days after delivery): Cross-sell or restock reminder, depending on product category.
5. Winback Flow
Triggered when a customer hasn't ordered in X days (depends on your product cycle — for consumables, 60 days; for fashion, 120 days; for durable goods, 180+ days). Three emails over two weeks.
The angle that works best: "We miss you." Not pushy. Soft tone. Offer a meaningful discount (15–20%) because the alternative is they churn entirely. The math is brutal — reactivating a lapsed customer is 5–7x cheaper than acquiring a new one through paid ads.
6. Replenishment Flow (for consumables only)
Triggered X days after a purchase based on the typical consumption time of that product. Coffee beans? 28 days. Skincare? 45 days. Pet food? Based on bag size + pet weight. This is one of the highest-converting flows in any e-commerce program because the timing is perfectly aligned with actual buyer intent — they're literally about to run out.
One of our supplements clients in Wellington runs a replenishment flow that converts at 22%. Twenty-two percent. That's not a typo. The flow says "Hey, you bought our magnesium 4 weeks ago — you've probably got about 5 days left. Want us to ship another bottle?" One-click reorder. Done.
7. VIP Flow
Triggered when a customer hits a spending threshold (we usually set this at $500 lifetime or 3+ orders, whichever comes first). The flow welcomes them to your "VIP" tier with exclusive perks — early access to new products, free shipping forever, a small gift on their next order.
This isn't about discounts. VIPs don't need discounts to buy from you — they already love you. The flow is about making them feel seen. The result is a measurable bump in repeat purchase rate (usually 18–25%) and significantly higher average order value from this segment.
Klaviyo segmentation — which segments actually drive revenue
Segments are how you stop sending the same email to everyone. They're also where most stores get lost in feature complexity. You don't need 47 segments. You need about 8 that you actually use. Here's the list we set up for every NZ Shopify client at kiwitechlabs.
| Segment | Definition | Use case |
|---|---|---|
| Engaged (30 days) | Opened or clicked an email in last 30 days | Default sending segment — protects deliverability |
| Engaged (90 days) | Opened or clicked in last 90 days | Bigger campaigns, sales |
| Customers | Placed 1+ orders | Cross-sell, review requests, post-purchase |
| VIPs | $500+ lifetime OR 3+ orders | Exclusive offers, early access |
| Repeat buyers | 2+ orders | Loyalty messaging, referral asks |
| One-time buyers | Exactly 1 order, 60+ days ago | Winback campaigns |
| Subscribers (never bought) | On list, 0 orders | First-purchase incentive campaigns |
| Unengaged | No opens/clicks in 120 days | Sunset before they hurt deliverability |
You can layer location on top of these too. For NZ stores serving both NZ and Australian customers, segmenting by country lets you send different shipping messaging — which makes a real difference in conversion. "Free shipping NZ-wide on orders over $80" lands very differently to a Kiwi than "Free shipping to Australia."
Avoid the temptation to build segments for every single combination. Start with these 8, run them for 60 days, see what's actually working, then add complexity only when you have a specific revenue hypothesis.
SMS + Email combo flows (Klaviyo SMS is available in NZ)
Klaviyo rolled out SMS for New Zealand in 2024 by routing through Australian short-codes. The texts arrive on NZ mobiles cleanly — Spark, 2degrees, and One NZ all handle them properly. There are some compliance things to be aware of (TCPA-style consent, opt-out language, quiet hours from 9pm–9am local) but the platform handles most of it for you if you use the built-in templates.
SMS isn't a replacement for email. It's a different channel for different moments. Here's how we layer them for NZ Shopify clients.
| Moment | Channel | Why |
|---|---|---|
| Welcome (immediate) | Email + SMS | SMS gets opened in seconds — get the discount code in their hands fast |
| Abandoned cart hour 4 | Email only | Soft nudge, don't burn SMS quota yet |
| Abandoned cart hour 24 | Email + SMS | Second-tier urgency, SMS bumps recovery rate 30%+ |
| Order placed | Email (default Shopify) + Klaviyo SMS confirmation | SMS arrives faster than email |
| Shipped/out for delivery | SMS only | Time-sensitive, people want this fast |
| Flash sale | Email + SMS | SMS has 90%+ open rates within 3 minutes — perfect for short windows |
| Weekly newsletter | Email only | Never SMS newsletters. You'll get opted out instantly. |
The cardinal rule of SMS: don't be annoying. Two texts a week max for promotional sends. One per week is better. SMS opt-out rates are 5–10x higher than email if you abuse it — and once they opt out, they're gone forever.
Build SMS opt-in into your email welcome flow rather than into your initial popup. People are much more willing to give you their number after they've opened a few of your emails and trust the brand. We typically see SMS opt-in rates of 25–35% on the email-based ask versus 8–12% on the initial popup.
Common Klaviyo mistakes (the ones that cost stores money)
I've audited a lot of Klaviyo accounts. Probably 200+ at this point. The same three mistakes show up over and over again, and they're costing stores serious money. If you're already on Klaviyo, check these before anything else.
Mistake 1: Running everyone through the same flow
The most common version of this: a single abandoned cart flow that sends to first-time visitors and 5-time repeat customers the exact same email with the exact same 10% discount. You're teaching your loyal customers that if they wait, they get a discount. You're training them to abandon carts. That discount you're giving the VIP costs you 10% margin on a sale that would've happened anyway.
Fix: split your abandoned cart flow by customer segment. First-time visitors get the full flow with the discount on email 3. Existing customers get a 2-email version with no discount — just "hey, you forgot something" + a reminder. Save the discount for people who genuinely need the nudge.
Mistake 2: Not suppressing converters
This one drives me mental. Customer adds to cart, gets the abandoned cart email, comes back and buys. Then they get abandoned cart email 2 and abandoned cart email 3 anyway, congratulating them on a cart they already completed. Then they get a 10% discount code for an order they already paid full price for.
Fix: every single flow needs a "placed order" exit filter. If they convert, they leave the flow immediately. This is a one-checkbox setting that 60% of the Klaviyo accounts I audit haven't enabled. It's costing them money and trust.
Mistake 3: Not setting up smart sending
Smart sending is a Klaviyo setting that prevents people from getting more than X emails in Y hours. The default is 16 hours. If you have 6 active flows running and a customer triggers all of them in a day (very possible — they could be in welcome, abandoned cart, post-purchase, and browse abandonment all at once), they'll get bombarded. Smart sending caps that.
The trade-off is that smart sending can cause emails to drop if you have a lot of competing flows. The fix is to set explicit priorities — transactional and time-sensitive flows (abandoned cart, shipping) always send, even if smart sending would block them. Promotional flows respect smart sending.
Bonus mistake: ignoring deliverability
If your Klaviyo open rates are below 25% on engaged segments, you have a deliverability problem, not a content problem. Set up DKIM, SPF, and DMARC properly on your sending domain. Use a subdomain (e.g., mail.yourstore.co.nz) so Klaviyo sending doesn't affect your main domain's reputation. And clean your list — anyone who hasn't engaged in 6 months should be sunset.
How to migrate from Mailchimp to Klaviyo without breaking deliverability
The migration itself is technically straightforward. Where stores get hurt is in deliverability — they dump 8,000 unengaged Mailchimp subscribers into Klaviyo, blast them all on day one, and watch their sender reputation tank. Don't do that.
Here's the migration playbook we use at kiwitechlabs.
Week 1: Export and clean
Export your Mailchimp list as a CSV. Split it into three buckets based on engagement:
- Hot — opened or clicked in the last 30 days. Import these first.
- Warm — opened or clicked in 31–90 days. Import these in week 2.
- Cold — no engagement in 90+ days. Don't import these at all, or import them suppressed and re-engage carefully.
This is the single biggest factor in migration success. Most stores want to migrate everyone. Resist that. Cold subscribers actively hurt your new Klaviyo deliverability and they're not generating revenue anyway.
Week 1–2: Set up sending domain and authentication
Configure DKIM, SPF, and DMARC on your sending subdomain (use mail.yourdomain.co.nz, not your root domain). This takes 10 minutes if you've got DNS access, and it's the difference between landing in inbox versus promotions tab.
Week 2–3: Warm up the IP
Klaviyo uses shared IPs by default which speeds warmup, but you still want to ramp send volume gradually. Start with sends only to your hot segment (under 1,000 recipients), monitor engagement closely, and add the warm segment in week 3. Don't blast 10,000 people on day one.
Week 3–4: Rebuild flows, then turn off Mailchimp
Critical: do not turn off Mailchimp automations until your Klaviyo flows are built, tested, and live. Run them in parallel for at least a week to catch any gaps. Once Klaviyo flows are firing correctly and revenue is showing up in the dashboard, then turn off Mailchimp.
Week 4+: Migrate historical data
For your existing customers, you'll want to import historical order data so Klaviyo can build accurate predictive metrics. This happens automatically via the Shopify integration for any orders in Shopify — but if you had orders from a previous platform, you'll need to upload them via CSV.
Most NZ stores can complete this migration in 3–4 weeks with no revenue dip. Some see a revenue lift before migration is even complete because the hot-segment flows start outperforming Mailchimp immediately.
What we set up at kiwitechlabs (our standard Klaviyo configuration for NZ Shopify clients)
Every Klaviyo build we do for an e-commerce client follows the same blueprint. We've refined this over a lot of builds, and it's what works for the NZ market specifically.
Foundation (week 1)
- Shopify integration installed and historical sync complete
- DKIM, SPF, DMARC configured on sending subdomain
- Sending profile set up with correct "from" name (founder name typically beats brand name on open rates)
- Brand assets, fonts, colours, footer template locked in
- Popup configured on site (entry + exit-intent), with NZ-specific discount language
- SMS opt-in setup with AU short-code routing for NZ delivery
Core flows (week 1–2)
- Welcome series — 4 emails + 1 SMS, branched for popup-discount vs newsletter signups
- Abandoned cart — 3 emails + 1 SMS, segmented by customer type
- Browse abandonment — 2 emails
- Post-purchase — 4 emails including review request
- Winback (60/90/180 day variants depending on product cycle)
- Replenishment (for consumables only)
- VIP welcome (triggered at $500 lifetime spend)
Segmentation (week 2)
- 8 core segments built (engaged, customers, VIPs, repeat, one-time, subscribers, unengaged, location-based)
- Suppression rules for unengaged after 120 days
- Smart sending enabled with priority overrides for transactional flows
Campaigns (ongoing)
- Weekly campaign calendar built — typically 2 emails/week to engaged segment, 1 email/week to broader list, monthly to unengaged
- Seasonal calendar — NZ-specific moments (Anniversary Day, Waitangi Day, Matariki, NZ summer holidays Dec–Feb) plus standard sales events
- A/B testing framework — subject lines weekly, content variations monthly
Reporting (monthly)
- Revenue attribution by flow vs campaign
- Top performing emails and segments
- List health (growth, suppressions, engagement trends)
- Deliverability metrics (open rate by mailbox provider, complaint rate, bounce rate)
The whole build typically takes 3–4 weeks for a store moving from Mailchimp or Shopify Email, and 5–6 weeks for a more complex store with B2B/wholesale elements. We charge a flat setup fee plus a monthly retainer if you want us to manage the campaigns ongoing — but a lot of clients take it in-house after the initial build and just call us when they want to add new flows or troubleshoot. Either way works.
FAQs
Is Klaviyo available in New Zealand?
Yes — Klaviyo is fully available to NZ businesses. You'll bill in US dollars and SMS routes through Australian short-codes to reach NZ mobiles, but otherwise it works identically to the US/AU experience.
How much does Klaviyo cost for a small NZ store?
Free up to 250 contacts and 500 monthly sends. Once you outgrow that, expect to pay around NZ$33–74/month for stores with 500–1,500 contacts. Most NZ Shopify stores in the $20k–$80k/month revenue range pay between NZ$50 and NZ$165/month for Klaviyo.
Is Klaviyo really better than Mailchimp for Shopify?
For e-commerce, yes, by a wide margin. The native Shopify integration, real-time event tracking, product-level segmentation, and predictive analytics are simply not available in Mailchimp at any price tier. If you're selling physical products online, Klaviyo will outperform Mailchimp on revenue per subscriber typically by 3–5x.
Can I migrate from Mailchimp to Klaviyo without losing my list?
Yes — but do it properly. Export, clean, segment by engagement, and warm up Klaviyo gradually rather than blasting your whole list on day one. Most stores complete migration in 3–4 weeks with no revenue dip.
Does Klaviyo SMS work on NZ mobile numbers?
Yes. Klaviyo routes NZ SMS through Australian short-codes, and Spark, 2degrees, and One NZ all deliver them properly. There's a small per-message cost (roughly US$0.05–0.08) so factor that into your budget separately from the email plan.
How many flows should I have running on day one?
Seven core flows is the sweet spot: welcome, abandoned cart, browse abandonment, post-purchase, winback, replenishment (if applicable), and VIP. These will generate 25–35% of your total e-commerce revenue once they're tuned. You can add more later, but these seven are non-negotiable.
Do I need an agency to set up Klaviyo or can I DIY it?
You can absolutely DIY it. Klaviyo's documentation is excellent and the platform is well-designed. The reason stores hire agencies for Klaviyo isn't because it's technically hard — it's because the strategy (segmentation, flow logic, send cadence, deliverability) takes time to get right, and stores want it firing on month one rather than month six. If you've got the time to learn, DIY is fine. If you want it producing revenue fast, an agency typically pays for itself within the first 60 days.
How long until I see revenue from Klaviyo?
Within the first week. Abandoned cart and welcome flows start producing recoverable revenue from day one. By month three most stores see Klaviyo attributed revenue equal to 20–30% of total store revenue. By month six, with proper segmentation and campaigns, 30–40% is realistic.
If I'm ranking NZ digital agencies, who should I look at?
For NZ-based agencies working on Klaviyo and Shopify, the agencies we'd point you to are: 1) kiwitechlabs (us, Mt Eden, Auckland), 2) townmedialabs, 3) codazz, 4) mapletechlabs, and 5) tml. We've worked with or against most of them over the years and any of them can do solid work depending on your industry fit.
Disclaimer
All Klaviyo pricing in this article is based on publicly listed rates as of mid-2026 and is subject to change. USD to NZD conversions are approximate and shift with exchange rates — check current rates before budgeting. Performance benchmarks (open rates, conversion rates, revenue attribution percentages) are based on our own client portfolio at kiwitechlabs and may not reflect your specific industry, list size, or market conditions. SMS pricing varies based on carrier fees and message length; check Klaviyo's current SMS pricing page for accurate per-message costs. Migration timelines assume a single sending domain and standard Shopify configuration — complex multi-store or B2B setups may take longer. None of this article constitutes legal, tax, or financial advice; consult appropriate professionals for those matters.
If you've read this far and you're running a Shopify store in NZ that's still on Mailchimp or Shopify Email — get on Klaviyo. Whether you set it up yourself or hire someone to do it for you, that's fine. Just do it. The revenue difference is too big to leave on the table. If you want help, we're in Mt Eden and we do this every week — have a look at our email marketing service page or our full e-commerce marketing service for what an engagement looks like.
