Email Marketing Agency in Auckland

Abandoned cart automation is the single highest-ROI automation for e-commerce businesses. On average, 70% of shoppers abandon their cart before completing a purchase. A three-email abandoned cart sequence — sent at 1 hour, 24 hours, and 72 hours after abandonment — typically recovers 5-15% of those abandoned carts, representing significant revenue with no additional ad spend. Our cart recovery emails combine urgency, social proof, and sometimes a small incentive to bring shoppers back to complete their purchase.

For B2B businesses, lead nurture automation turns cold leads into warm prospects over weeks or months. We build sequences that educate leads about their problem, introduce your solution, provide proof through case studies, address likely objections, and time conversion attempts based on engagement signals. Using tags and conditional logic in platforms like Klaviyo, HubSpot, and Mailchimp, we create dynamic flows where each subscriber's experience adapts based on how they interact with earlier emails — ensuring highly relevant communication regardless of where each lead is in their buyer journey.

For fashion, beauty, and lifestyle brands, personalised product recommendation emails — triggered by purchase history or browsing behaviour — are among the highest-performing campaigns in the portfolio. Using Klaviyo's predictive analytics or Shopify's email integration, we build recommendation emails that show each subscriber products relevant to their specific tastes and purchase history. These emails typically generate 4-6x higher revenue per recipient than generic promotional emails.

Seasonal campaign planning is essential for e-commerce brands to maximise revenue during peak periods. We build 90-day email calendars that map campaigns to key shopping events — Diwali, New Year, Valentine's Day, summer sales, and brand-specific anniversaries — with campaign briefs, send schedules, subject line testing plans, and design templates prepared in advance. Planning ahead ensures campaigns are executed with quality and delivered on time, rather than rushed last-minute sends that underperform.