
Out-of-Home Ads
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LinkedIn ads that move B2B pipeline — not impression counts. Account-based targeting, sponsored content, conversation ads, and message ads run by senior B2B buyers.
Quick Answer
LinkedIn is the only paid channel where you can target your buyers by job title, seniority, company size, industry, and accounts simultaneously. For B2B businesses selling above NZ$10,000 ACV — SaaS, professional services, enterprise tech, B2B equipment — it is the highest-leverage channel available. At kiwitechlabs in Auckland, we run LinkedIn Ads for NZ-headquartered B2B businesses selling to ANZ and US markets, and the campaigns deliver because we treat LinkedIn as a demand-gen engine, not a self-serve lead form.
B2B Pipeline Influenced
Avg Target Account Engagement
ACV Range Supported
Industries
Our LinkedIn Ads Agency Services in Auckland
Selected Work

LinkedIn Ads work for B2B businesses with three characteristics: ACV above NZ$10,000 (the cost-per-click is too high for low-ticket offers), a defined ideal customer profile (specific job titles, company sizes, industries), and a sales motion that can handle high-intent leads (sales reps available to follow up within 24 hours). If any of these are missing, LinkedIn will burn money faster than Meta or Google.
LinkedIn does not work well for: low-ticket B2C, SMB-targeted SaaS below NZ$5k ACV (try Meta instead), and businesses without a clear ICP. If you are 'targeting business owners' that is not specific enough — LinkedIn's value is precision targeting, and if you cannot define the role and seniority you are selling to, you cannot leverage the platform's strengths.
We will tell you in the first call whether LinkedIn is the right channel for your business. About 30% of inquiries we get for LinkedIn we redirect to Meta or Google because the unit economics will not work.

Sponsored Content — the core demand-gen format. Native ads appearing in the feed, optimised for engagement and content downloads. Best for the awareness and consideration stages, where you are warming up an audience that does not know you yet.
Conversation Ads — DM-style ads sent to specific seniority/title filters. Best for high-intent outbound when you have a clear offer (free assessment, audit, webinar). Conversion rates are higher than email outbound at scale.
Message Ads (sponsored InMail) — similar to Conversation Ads but a single-branch DM. Useful for tightly targeted invitations to events, webinars, or product launches.
Document Ads — native PDF/document downloads in the feed. Excellent for content syndication where the offer is the document itself (research reports, frameworks, calculators).
Lead Gen Forms — native LinkedIn forms that pre-fill from the user's profile. Highest conversion rate but lowest lead quality if the offer is not strong. Always paired with CRM integration and qualification workflow.
Why Choose Us
Most LinkedIn Ads accounts we audit are running a single Sponsored Content campaign targeting a broad job-title list, with a gated whitepaper as the offer. The leads come in low-quality, the CPL looks fine on paper, the sales team ignores them, and after six months marketing concludes 'LinkedIn does not work for us'. The actual problem is the funnel design. LinkedIn audiences need to be nurtured through content (3-5 ad views before they convert), targeted by account-list or matched audience for account-based plays, and given offers calibrated to their stage — not asked to book a demo from the first ad.
Matched Audiences built from your CRM target-account list, layered with job-title and seniority filters. The most precise B2B targeting available on any paid channel.
Native feed ads optimised for engagement and content download. Built around your thought-leadership and demand-gen assets, not retrofitted product pitches.
DM-style ads delivered to high-intent audiences. Useful for event invitations, audit offers, and webinar promotion to senior decision-makers.
Native pre-filled forms with qualification logic and CRM push. Lead quality validated against your ICP, not just form-fill volume.
HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics integration for closed-loop attribution. We tie ad spend to pipeline and closed revenue.
We pair LinkedIn Ads with content production — whitepapers, research reports, frameworks — so the campaign always has a strong offer to drive conversions.
Industries
Kiwitech works with Auckland and wider New Zealand businesses across 25+ industries, but four verticals dominate our roster: property (Auckland developers, apartment launches, agency networks), education (private schools, tertiary providers, edtech), healthcare (specialist groups, dental and dermatology clinics, allied-health practices), and food and beverage (CBD and Ponsonby cafes, Britomart fine dining, food-court chains, cloud kitchens). SaaS, D2C retail, fashion boutiques across Newmarket and Ponsonby, and South Auckland industrial manufacturers round out the next tier of growing accounts.
Case Studies — Real Outcomes

full e-commerce build + 5× organic traffic
A premium bag and backpack label came to us with a Shopify theme that converted at 0.6%, paid ads burning through ad spend with no attribution, and zero organic search presence. We rebuilt the storefront on a custom Next.js + headless Shopify stack, redesigned the product pages around a clean editorial layout, shot every SKU in our in-house studio, and shipped 40+ SEO-optimised category and lookbook pages. Within 90 days organic traffic grew 5×, Meta and Google ROAS lifted from 1.4× to 3.2×, and average order value climbed 28% on the back of bundle merchandising and improved size-fit content.
All Case Studies
Every case is documented with real before-and-after metrics. No stock screenshots, no inflated numbers — just the measurable lift our work delivered.
View full case-study libraryVerified Google Reviews
350+ reviews
across 1 locations
02/Awards & partnerships

Top GenAI Company
Clutch · 2026 leader
Google Ads
Performance & search

Red Herring Winner
Top 100 Asia
Microsoft
Cloud & enterprise
Shopify
Commerce builds

Flutter Service Award
App development excellence
WordPress
CMS & enterprise web
ChatGPT
AI workflow partner

Top Clutch · App Dev
Verified industry leader
Gemini
Google AI partner
Google Cloud
Infra & data
Bing Ads
Microsoft advertising
Our Process
A 5-step playbook we run with every Auckland client. Same rigor for a NZ$2,000/month SMB engagement and a NZ$15,000/month enterprise pod — only the depth changes.
Define ideal customer profile, build target-account list, validate via LinkedIn Sales Navigator.
Audit existing thought-leadership content, identify gaps, produce the assets the campaign will run on.
Demand-gen layer launches first to warm audiences and build engagement signals.
Retargeting and account-based campaigns added once initial audience is warmed (week 4-6).
Monthly pipeline reports tied to specific campaigns and accounts. CRM-attributed revenue, not just MQL count.

For sales teams running ABM, LinkedIn is the workhorse. We import your target account list (typically 200-2,000 accounts) as a Matched Audience, layer job-title and seniority filters on top, and serve a sequenced content programme that warms specific accounts over 3-6 months. This pairs with your sales team's outbound and your SDRs' email cadence so the buyer at the target account sees consistent messaging from multiple touchpoints.
The ABM programme typically delivers a 20-40% lift in target-account engagement (sales-qualified meetings, content downloads, demo requests) within 90 days and compounds further over 6-12 months. We integrate with HubSpot, Salesforce, and most major CRMs for closed-loop attribution.
FAQ
LinkedIn CPCs in NZ typically run NZ$8-$20 per click (4-8x higher than Meta). Cost-per-qualified-lead ranges from NZ$80 to NZ$400 depending on industry and offer. For small B2B businesses we run programmes with NZ$1,500-$3,000/month in ad spend and NZ$1,200-$2,500/month in management. ABM programmes from NZ$3,500/month management.
For B2B with ACV above NZ$10k, yes — almost always. For B2C or low-ticket B2B, no — Meta or Google deliver better CAC. The decision is about your business model, not the platform. We make the call in the first audit and will tell you honestly if LinkedIn is not the right channel for you.
Sponsored Content (now called Sponsored Posts) is native feed advertising — looks like a regular LinkedIn post but is promoted. Message Ads (formerly InMail) are DM-style ads sent to a specific filter. Conversation Ads are interactive DMs with branching logic. We use Sponsored Content for awareness/consideration and Message/Conversation Ads for high-intent outbound.
Yes — LinkedIn's targeting is the most granular available on any paid channel. Job title, seniority, function, company size, industry, years of experience, skills, and Matched Audiences from your CRM. We typically combine 3-5 filters per campaign to build precise audiences.
First MQLs in 2-4 weeks. Statistically meaningful pipeline impact takes 90 days. ABM programmes show their full effect over 6-12 months because the sales cycle B2B is built around is itself 3-9 months. We commit to 6-month minimum engagements for LinkedIn because shorter engagements consistently waste budget.
Yes — HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, and most major CRMs. We push LinkedIn leads directly into your CRM with full attribution, build closed-loop reporting in Looker Studio, and tie ad spend to closed revenue rather than just MQL count.
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Get a free strategy call with Kiwitech Labs' senior linkedin ads agency team. We'll audit your current setup and outline what we'd do in the first 90 days.

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