LinkedIn Ads Agency in Auckland

LinkedIn clicks cost several times what the same click costs on Meta, because you are paying for precise targeting by job title, seniority and account rather than broad interest data. That means the budget has to be sized against your deal value, not against what you would spend on Meta — cost per qualified lead runs high on LinkedIn and is still profitable when the contract is worth it. Management is a flat monthly fee, sized by campaign count and creative volume, and account-based programmes cost more because each target account list needs its own messaging and sequencing. We quote after we have seen your deal size and sales cycle.

It comes down to deal value. If a closed contract is worth a lot to you, LinkedIn's higher click cost is easily absorbed and the targeting precision is worth paying for. For B2C or low-ticket B2B, it usually is not — Meta or Google deliver a better cost per acquisition on the same budget. The decision is about your business model, not the platform. We make the call in the first audit and will tell you honestly if LinkedIn is not the right channel for you.

Sponsored Content (now called Sponsored Posts) is native feed advertising — looks like a regular LinkedIn post but is promoted. Message Ads (formerly InMail) are DM-style ads sent to a specific filter. Conversation Ads are interactive DMs with branching logic. We use Sponsored Content for awareness/consideration and Message/Conversation Ads for high-intent outbound.

Yes — LinkedIn's targeting is the most granular available on any paid channel. Job title, seniority, function, company size, industry, years of experience, skills, and Matched Audiences from your CRM. We typically combine 3-5 filters per campaign to build precise audiences.

First MQLs in 2-4 weeks. Statistically meaningful pipeline impact takes 90 days. ABM programmes show their full effect over 6-12 months because the sales cycle B2B is built around is itself 3-9 months. We commit to 6-month minimum engagements for LinkedIn because shorter engagements consistently waste budget.

Yes — HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, and most major CRMs. We push LinkedIn leads directly into your CRM with full attribution, build closed-loop reporting in Looker Studio, and tie ad spend to closed revenue rather than just MQL count.