Link Building Agency in Auckland

Retainers typically run NZ$1,500 to NZ$4,000 per month depending on how much digital PR and content production is involved. A lighter programme focused on audit, cleanup, industry body listings and supplier pages sits at the NZ$1,500 to NZ$2,000 end. Full digital PR with original data and ongoing media outreach sits at NZ$3,000 to NZ$4,000. A one-off backlink audit and disavow, with no ongoing outreach, is usually NZ$900 to NZ$1,800 depending on profile size. Minimum sensible commitment is six months, because shorter than that you will pay for the setup and leave before the results arrive.

We will not quote a fixed number, and you should be wary of anyone who does. Genuine editorial links cannot be scheduled — some months a single pitch lands well and produces a strong placement, other months you get several smaller ones. Anyone promising a set quantity at a guaranteed domain rating is buying from a network to fill the quota, and that is exactly the pattern we spend the first month cleaning up on new accounts.

Plan on six to twelve months. Links need to be discovered and recrawled, and their effect is cumulative rather than immediate. You will usually see referring domain counts and referral traffic move first, then keyword positions, then organic sessions. If your site has other problems — thin content, technical issues, poor page experience — links will not compensate and the timeline stretches further.

Buying links breaches Google's spam policies. In practice the common outcome is not a manual penalty but quiet devaluation: the links stop counting, so you have paid for nothing. Manual actions do still happen and are painful to recover from. The bigger day-to-day risk is that a bought profile is fragile — when Google devalues a network, everything you built on it disappears at once.

We audit the whole profile, group the suspicious domains by pattern, and build a disavow file at domain level. We show you the list and the reasoning before uploading it to Search Console. Disavow is a blunt tool and over-using it can hurt, so we only include links we could not defend if asked. Where a link is removable by simply emailing the site owner, we try that first.

Because the version sold in packages is not really publishing — it is placement on sites that exist to host paid articles, with no readership and no editorial standard. Google has been devaluing that pattern for years. Writing a substantial piece for a publication your customers actually read is still worthwhile, but it is occasional and it cannot be produced at volume, so it does not work as the backbone of a retainer.