Kiwitech author
Taran
Head of Sales & Brand Strategist
Taran has been shaping brand identities at Kiwitech Labs since 2017, giving him 8+ years of hands-on experience translating a founder's vision into something a customer actually feels. His focus is brand positioning and visual identity — naming, messaging hierarchy, logo systems, and the full brand guidelines that keep a growing company consistent across every touchpoint. He has developed identities for startups across the Auckland tech scene as well as mid-market businesses scaling across the wider North Island, and he runs the sales function at Kiwitech so he understands how brand investment converts to pipeline. His go-to tool for presenting brand systems is Figma.
Areas of expertise
Brand StrategyBrand PositioningVisual IdentityBrand MessagingDesign ThinkingNaming & TaglinesSales Enablement
Articles by Taran
2 guides published on the Kiwitech Labs blog, covering brand strategy, brand positioning, visual identity for New Zealand businesses.
Lead Generation
Not Getting Leads From Your Website? 12 Reasons Why (And How to Fix Each One)
Website not generating leads? Here are 12 proven reasons your site isn't converting visitors and exactly how to fix each one. Actionable guide for 2026.
16 min read
Web Design
Website Looks Outdated? 11 Signs You Need a Redesign in 2026
Website looking outdated? 11 clear signs it is time for a redesign in 2026, from slow load times and poor mobile experience to falling conversions.
10 min read
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