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Harman - Performance Marketing Lead

Kiwitech author

Harman

Performance Marketing Lead

Harman has managed paid media and project delivery at Kiwitech Labs since 2019, giving him 6+ years running campaigns where every dollar has to answer for itself. He oversees Google Ads, Meta (Facebook and Instagram), and LinkedIn campaigns for clients in e-commerce, real estate, and education — verticals where cost-per-lead economics are unforgiving. His approach pairs tight audience segmentation with continuous creative testing, and every account is reported in GA4 and Looker Studio so clients can see exactly what their spend is doing rather than taking a summary on trust. He writes the agency's Google Ads and paid social guides. Based in Auckland.

Areas of expertise

Google AdsPerformance MarketingMeta AdsLinkedIn AdsMarketing AnalyticsConversion OptimisationGA4Looker Studio

Articles by Harman

6 guides published on the Kiwitech Labs blog, covering google ads, performance marketing, meta ads for New Zealand businesses.

  • AI & Technology

    What Are AI Influencers? How to Create One, Best Tools & How to Earn Money (2025 Guide)

    What are AI influencers? How virtual creators work, the tools to build one, ways to earn money from them, and notable AI influencers to study in 2025.

    15 min read

  • Social Media

    How to Promote Your Business on Instagram Without Spending a Dollar (2026)

    Learn how to promote your business on Instagram for free in 2026. Step-by-step guide covering Reels, hashtags, Instagram SEO, and organic growth tactics for New Zealand businesses.

    15 min read

  • Music Marketing

    How to Make Your Song Viral on Instagram — Reels, Stories & Strategies (2025)

    Learn how to make your song go viral on Instagram using Reels, Stories, and proven music marketing strategies. Step-by-step guide for artists in 2025.

    11 min read

  • Digital Marketing

    Google Ads vs SEO: Which One Should You Actually Invest In?

    Google Ads vs SEO compared honestly: cost, timelines, ROI and risk, plus a straightforward way to decide which channel fits your business right now.

    11 min read

  • Digital Marketing

    Google Ads Not Working? 10 Common Mistakes Killing Your ROI

    Google Ads not delivering results? Discover 10 common PPC mistakes that drain your budget without conversions and how to fix each one for better ROI.

    11 min read

  • Music Marketing

    Best Way to Promote Your Song Online for Free — Top Platforms & Strategies (2025)

    Best ways to promote your song online for free: TuneCore, DistroKid, Spotify for Artists, playlist pitching and social tactics to get your music heard.

    14 min read

Work with the Kiwitech Labs team

Kiwitech Labs is an Auckland digital marketing agency working with businesses across New Zealand. Browse our services, read the sector playbooks, or get in touch to talk through your search and paid media strategy.

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