Kiwitech author

Cristi

Designer & Content Strategist

Cristi joined Kiwitech Labs in 2020 and has spent 5+ years at the intersection of design and content — writing that ranks in Search and visuals that stop the scroll. She specialises in long-form SEO content and UI copywriting for B2B brands and D2C e-commerce, two verticals where the gap between good writing and mediocre writing shows up directly in conversion rates. Her process starts in Figma (wireframes before words) and ends with a piece that has a clear search intent match, proper heading hierarchy, and internal links that actually make sense to a human reader. She writes most of the blog content for Kiwitech's Auckland and Wellington clients.