Kiwitech author

Arvinder Singh

Senior Technical SEO Lead

Arvinder Singh leads technical SEO at Kiwitech Labs, with 15+ years of experience dissecting how search engines reward — and punish — websites. His specialties are crawl budget optimisation, Core Web Vitals, structured data, and building the kind of topical authority that holds rankings through algorithm updates. Based in Auckland, Arvinder has guided SEO strategy for brands in e-commerce, real estate, and SaaS verticals, and spends a lot of his week inside Screaming Frog and Search Console looking for the gaps competitors miss.